Concept project · 2025
Senda
A vibrant mobility brand making everyday urban movement simpler and more human.
The brief
Move freely through the city.
Senda set out to make shared mobility feel friendly rather than technical. The system uses a kinetic symbol, high-visibility color and plain language to create confidence at every step of the journey.
- Services
- Naming, Brand Identity, Product Design
- Industry
- Urban Mobility
- Year
- 2025
SENDAYour city. Your way.
Aa
Friendly grotesk + wayfinding iconsCreative outcome
“An energetic brand designed to stay clear on a small screen, a moving vehicle and a busy street.”Next projects ↗