Concept project · 2026

Aurelia

A luminous skincare identity built around botanical intelligence and modern ritual.

The brief

Nature, refined by science.

Aurelia needed to communicate efficacy without losing warmth. The identity combines a restrained serif wordmark, mineral tones and precise product information to create trust at first glance.

Services
Strategy, Visual Identity, Packaging
Industry
Beauty & Skincare
Year
2026

Creative outcome

“A sensorial identity system that feels credible in a clinic and desirable on a bathroom shelf.”
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